FIRE, AIM, READY: MARKETING & BRANDING FOR NONPROFITS
Date: 4/21/2010
Time: 1:00
- 4:00
Fee: $35.00
“Fire, Aim, Ready” is an interactive workshop focusing on establishing a solid message for your nonprofit, understanding what branding is and why it is important in the nonprofit world, and determining the best tools to communicate the organization’s message to the right audience.
At the end of this workshop, attendees will:
- Know how to evaluate marketing strategies in light of their overall organizational goals.
- Understand the difference between outcomes and programs as it relates to marketing.
- Understand what a case statement is, and how it should be written for marketing (and fundraising).
- Understand why branding is important to nonprofit organizations.
- Have tools for evaluating the branding success of their own organization.
Who Should Attend: Those who have limited experience with intentional marketing and branding and those who want to refresh their knowledge on the topic of nonprofit marketing.
Direct your questions to Jenni Dones, jdones@bestprojectonline.org, or call 810.232.8000.
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//Frequently Asked Questions
When did the BEST leadership feel the need to hire staff?
Before the beginning of 2006, as the second cohort of nonprofit assessments was about to begin, BEST advertised and hired a Director of
How are nonprofit organizations selected?
• The members of the Flint Funders’ Collaborative review all applications. The United Way signs all contracts and letters of agreement,
How does BEST recruit consultants?
Initially, BEST sent out an RFP for consultant applicants through members of the Flint Funders Collaborative and to other funders in the