Mind Over Marketing, LLC

Non-Profit Experience	Arts and Culture, Disability Issues
Skills Profile	Communications/Marketing
IT Expertise
Affiliations
Consulting Summary	My approach to marketing consists of three sequential steps. First, a good marketer identifies points of differentiation. I call this ?creating a yellow tree in a green woods.? Next, marketing involves pinpointing the target audience, and identifying the best channel(s) for reaching those targets. And finally?only when these two elements are complete?does marketing deliver tactics (brochures, presentations, ads, etc.) that convey the message. These three steps form the backbone of an intensely collaborative process. Through it, I become part of the client?s business, and the client links their marketing investment all the way through the sales channel to achieve results.
Professional Summary	A creative, results-oriented leader with over sixteen years of experience in a variety of business disciplines. I have highly developed skills in concept development, strategic thinking, team building, training and implementation for activities within distribution channels, client audiences and professional service providers. I held increasingly responsible positions in communications, marketing, business development and consulting in the office furniture industry before starting my own consulting firm. I?m now a self-employed business owner with a diversified consulting clientele in a variety of industries.
Admin Experience
Our References	Client: Kandu Incorporated (not-for-profit) Contact Information: Peg Beall Director of Community Resources 1373 South Lincoln Avenue Holland, MI 49423 616.355.3214 Type of work performed: general marketing: message development, annual report, public relations and ongoing projects as needed. Also marketing support for a capital campaign that kicked off in spring of 2005, including case for support, campaign name, logo, brochure, video, and other collateral materials. Dates: October 2004 ? present. Client: DAWN (Divorce Attorneys for Women) Contact information: Ken Saukas Attorney 977 Ada Place Drive Grand Rapids, MI 49546 616.940.2772 Type of work performed: development of business plan and marketing plan, and then execution of the marketing plan. This included logo development, website, brochure, mass media, public relations, trade shows, and client events. Dates: June 2004 ? present BEST Agencies: Flint Youth Theater and Flint Children's Museum

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Does participation in the BEST pilot project affect eligibility for other program grants from members of the Flint Funders' Collaborative?
Organizations may apply for new or continuing funds from each of the funders to support programs and services that are not connected What is the consultant rate of pay and how was this determined?
Over the past three years, consultants have been paid at an hourly rate of $100 for off-site work and $125 for work on-site. This rate When did the BEST leadership feel the need to hire staff?
Before the beginning of 2006, as the second cohort of nonprofit assessments was about to begin, BEST advertised and hired a Director of